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Global English: Impact on Culture and Technology - Blog 3 of 4 

Technology Can Only Translate So Much

Reading Time: 2 min.

8/29/2025

Arif Yildirim & Amanda Costanzi

What Cultural Aspects of Communication Should Be Considered?

Take the time to know some basics about the culture from where your colleagues reside. This can drive a more respectful level of engagement. More often than not people are pleased to see their peers express interest and are willing to share. Further a small amount of advanced research can save you embarrassment.   

For example, in China it may be off-putting to wish someone a "Happy Chinese New Year". Instead, it is more proper to wish them "health and prosperity in the new year". Taking the time to understand cultural nuances such as this will build rapport and facilitate a stronger collaboration.  

Differing business approaches should also be respected. While Americans will often respond to a question immediately with an answer and then offer supporting facts, Italians may begin with a theory or supporting information and more gradually arrive at the answer to your question. 

Hierarchical structure in some countries may be different than that of U.S. businesses. That means a C-suite manager may not communicate directly with frontline employees, instead messaging them through the chain of command. Knowing this in advance and adjusting your approach will make communications smoother and save time.

How Does Global English In Technology Improve Communication?

Today’s demand for sophisticated technology cuts across virtually all industries, cultures, and geographies. The hunger for better, more innovative systems and applications knows no borders when it comes to improving the lives of the companies and individuals they serve.

Attaining the highest levels of excellence in technology requires collaboration among the best and brightest talents, which today can be found

How Can Global English Support Next Generation Technologies?

Global English proliferates today’s information and collaborative environment. The most innovative technologies are born through the collaboration of a diverse pool of tech talent located all over the world. 

Using Global English as a platform to support communications best practices is imperative in a world where companies and consumers expect nothing less than the best when it comes to the technologies they use. The adoption of Global English propels a more concise and meaningful connection between team members making it easier to share talent and ideas. This helps lead to better collaboration, greater efficiency in product development, and more innovative solutions to meet a growing and dynamic marketplace.

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